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Expert in culture and digital business. He has been a visiting researcher at the London Business School, U. College of Dublin, and U. del Pacífico. He currently collaborates with various business schools and is a professor at the University of Seville.

Professor at the University of Seville and visiting researcher at various international universities. He completed his doctoral thesis on the impact of culture on innovation. He has over 40 articles published in journals.

Professor at the University of Valencia, she completed her doctoral thesis on topics related to culture and digitalization. She has conducted research stays at the University of Turin and TEC of Costa Rica and is an expert consultant in business transformation.