Discovering the power of culture: your company's success lies in its roots

Welcome to our blog! Here we will explore the fascinating world of corporate culture and how an accurate diagnosis and proper management can take your company to the top. Are you ready to embark on this exciting journey toward success?

The importance of rowing in the same direction

Imagine a rowing boat with 8 rowers and a coxswain—commonly known as an "eight"—where eight rowers work in synchrony while the coxswain steers the boat. Now, suppose 3 of those rowers are rowing against the current, logically hindering the boat's progress.

Could this boat be competitive and achieve high levels of success?

It seems unlikely. Paradoxically, this is what happens in many organizations, where a significant part of the team rows in the opposite direction simply because they do not share the same values.

The benefits of a solid corporate culture

Now, try to imagine an organization where every individual feels valued and respected, where camaraderie and trust are the norm. A place where ideas flow freely and innovation is an everyday reality. Does that sound too utopian? That’s the magic of a solid corporate culture.

But what concrete benefits can culture bring to your company? Consider these examples:

• A solid culture not only creates a more pleasant work environment but also strengthens bonds among team members, boosting collaboration and a sense of belonging.
• Evidence shows that a strong culture positively impacts the organizational climate, which in turn improves employee conditions and can enhance work performance and employee productivity by up to 36%, as indicated by a study conducted by ThriveMap in 2019.
• A study reveals that one in three employees has left a job because the organizational culture did not meet their expectations.
• Having a healthy culture also helps retain your employees and reduce turnover costs, which, as Katie Boulton notes in an article published in Harvard Business Review in 2015, can amount to between 50% and 60% of an employee's annual salary.

Building a successful corporate culture

However, building a solid culture is no easy feat. It's like planting a seed and watching it grow—it requires time, patience, and above all, committed leadership. But don’t worry, we’re here to help you identify and cultivate the culture that will drive your success!

Overcoming challenges

Now, let's talk about challenges. We know the road isn’t always smooth. There may be obstacles such as:

• Resistance to change
• Incompatibilities with business strategy
• Internal conflicts like the emergence or coexistence of subcultures

But don’t worry, we’ve seen it all before. Fortunately, there are tools and strategies to overcome any of these challenges and keep on course toward success.

So, are you ready to dive into the fascinating world of corporate culture? Get ready to discover inspiring stories, practical advice, and everything you need to know to take your company to the next level.